by Melissa Denham | Nov 12, 2024 | Blog, Content Creation, Copywriting, Digital Writing, Marketing and Branding
When you think of a creative brief, what does that conjure up for you? Most associate the term with graphic designers and branding/ad agencies. Thorough creative briefs are also vital documents for any copywriter on every project they work on; it doesn’t... 
by Melissa Denham | Oct 9, 2024 | Blog, Content Creation, Copywriting, Digital Writing
For many copywriters, adopting another individual’s or business’s brand voice can be challenging but it is an essential skill for what we are tasked to do. I have written for other people for nearly two decades now and I have heard various iterations of... 
by Melissa Denham | Sep 10, 2024 | Blog, Content Creation, Copywriting, Digital Writing, Readability
Rarely do people read content from beginning to end. As a current population, our news, social media, and communications are consumed mostly in the form of soundbites. It is a rare reader that takes the time to read verbatim. From the moment we awake each morning, ... 
by Melissa Denham | Mar 17, 2024 | Blog, Content Creation, Digital Writing
If I’m being completely honest, as a writer, the fact that there is so much emphasis on SEO (search engine optimization) these days really bugs me. Why? As a writer, my job is to sit down, research and architect out whatever topic or project I’ve... 
by Melissa Denham | Feb 1, 2023 | Blog, Content Creation, Digital Writing, Marketing and Branding
A majority of the copywriting projects that I work on these days are related to generating digital content and content marketing; think sales or product landing pages, websites, blogs, opt-in materials for lead generation, and email nurture campaigns. I...