by Melissa Denham | Feb 7, 2025 | Blog, Marketing and Branding, Storytelling
Have you ever thought of words as messengers? Words carry both power and potential. I bet you could remember a time or two where words, either read or spoken, have had a significant impact on, resonated with or affected your emotional state. When it comes... 
by Melissa Denham | Jan 1, 2025 | Blog, Storytelling
There is something palpable in the air for me as we embark on a New Year, a figurative clean slate that allows one to forge ahead, leaving any bad juju where it belongs, in the past. I realize December wrapping up and January unveiling itself is simply just a turn of... 
by Melissa Denham | Dec 5, 2024 | Blog, Grammar, Punctuation
Fa-la-la-la-la. The most wonderful time of the year is upon us. With jingle bells jangling, the smell of our Christmas tree wafting through the family room, holiday tunes playing from our Amazon Alexa and the hustle and bustle that ushers in Tis’ the Season, I’m in... 
by Melissa Denham | Nov 12, 2024 | Blog, Content Creation, Copywriting, Digital Writing, Marketing and Branding
When you think of a creative brief, what does that conjure up for you? Most associate the term with graphic designers and branding/ad agencies. Thorough creative briefs are also vital documents for any copywriter on every project they work on; it doesn’t... 
by Melissa Denham | Oct 9, 2024 | Blog, Content Creation, Copywriting, Digital Writing
For many copywriters, adopting another individual’s or business’s brand voice can be challenging but it is an essential skill for what we are tasked to do. I have written for other people for nearly two decades now and I have heard various iterations of... 
by Melissa Denham | Sep 10, 2024 | Blog, Content Creation, Copywriting, Digital Writing, Readability
Rarely do people read content from beginning to end. As a current population, our news, social media, and communications are consumed mostly in the form of soundbites. It is a rare reader that takes the time to read verbatim. From the moment we awake each morning, ...