by Melissa Denham | Nov 12, 2024 | Blog, Content Creation, Copywriting, Digital Writing, Marketing and Branding
When you think of a creative brief, what does that conjure up for you? Most associate the term with graphic designers and branding/ad agencies. Thorough creative briefs are also vital documents for any copywriter on every project they work on; it doesn’t... 
by Melissa Denham | Oct 9, 2024 | Blog, Content Creation, Copywriting, Digital Writing
For many copywriters, adopting another individual’s or business’s brand voice can be challenging but it is an essential skill for what we are tasked to do. I have written for other people for nearly two decades now and I have heard various iterations of... 
by Melissa Denham | Sep 10, 2024 | Blog, Content Creation, Copywriting, Digital Writing, Readability
Rarely do people read content from beginning to end. As a current population, our news, social media, and communications are consumed mostly in the form of soundbites. It is a rare reader that takes the time to read verbatim. From the moment we awake each morning, ... 
by Melissa Denham | May 14, 2024 | Content Creation, Copywriting, Marketing and Branding, Storytelling
You would be truly amazed at how infrequently the clients I write for can fully articulate their company’s story. No joke, maybe 2 out of 10 can share why their business is in existence. It shouldn’t be a question that stumps my clients and yet when I send out... 
by Melissa Denham | Nov 10, 2023 | Blog, Copywriting, Readability
Most individuals understand the term “white space” as it relates to the design of something; it is the space or margins or blocks between website panels, lines of paragraphs, around images or other visual elements. White space does not literally mean an... 
by Melissa Denham | Sep 8, 2023 | Blog, Content Creation, Copywriting
Anyone who writes, whether a little or a lot, knows the scene: you sit there, a blank document open on your computer screen, your cursor silently blinking away, and your mind a complete blank. This scenario also plays out similarly (minus the cursor) if you prefer...