by Melissa Denham | Feb 7, 2025 | Blog, Marketing and Branding, Storytelling
Have you ever thought of words as messengers? Words carry both power and potential. I bet you could remember a time or two where words, either read or spoken, have had a significant impact on, resonated with or affected your emotional state. When it comes... 
by Melissa Denham | Nov 12, 2024 | Blog, Content Creation, Copywriting, Digital Writing, Marketing and Branding
When you think of a creative brief, what does that conjure up for you? Most associate the term with graphic designers and branding/ad agencies. Thorough creative briefs are also vital documents for any copywriter on every project they work on; it doesn’t... 
by Melissa Denham | May 14, 2024 | Content Creation, Copywriting, Marketing and Branding, Storytelling
You would be truly amazed at how infrequently the clients I write for can fully articulate their company’s story. No joke, maybe 2 out of 10 can share why their business is in existence. It shouldn’t be a question that stumps my clients and yet when I send out... 
by Melissa Denham | Apr 15, 2024 | Blog, Marketing and Branding, Storytelling
Brand awareness is a hugely sought-after commodity. Earning the attention of an audience is one of the most challenging jobs in branding and marketing. Every day, we are bombarded with emails, notifications, updates, messages, and social media posts, with all of them... 
by Melissa Denham | Feb 1, 2023 | Blog, Content Creation, Digital Writing, Marketing and Branding
A majority of the copywriting projects that I work on these days are related to generating digital content and content marketing; think sales or product landing pages, websites, blogs, opt-in materials for lead generation, and email nurture campaigns. I...