by Melissa Denham | Sep 10, 2024 | Blog, Content Creation, Copywriting, Digital Writing, Readability
Rarely do people read content from beginning to end. As a current population, our news, social media, and communications are consumed mostly in the form of soundbites. It is a rare reader that takes the time to read verbatim. From the moment we awake each morning, ... 
by Melissa Denham | Nov 10, 2023 | Blog, Copywriting, Readability
Most individuals understand the term “white space” as it relates to the design of something; it is the space or margins or blocks between website panels, lines of paragraphs, around images or other visual elements. White space does not literally mean an... 
by Melissa Denham | Jul 6, 2023 | Blog, Punctuation, Readability
Commas matter. They can change the meaning of an entire sentence and they allow the reader to understand the proper connotation of what a writer is attempting to convey. That’s a lot of heavy lifting for this punctuation period with a tail. Commas serve a...