WORDS
Words As Messengers
Have you ever thought of words as messengers? Words carry both power and potential. I bet you could remember a time or two where words, either read or spoken, have had a significant impact on, resonated with or affected your emotional state. When it comes...
New Year Reflections = Reset
There is something palpable in the air for me as we embark on a New Year, a figurative clean slate that allows one to forge ahead, leaving any bad juju where it belongs, in the past. I realize December wrapping up and January unveiling itself is simply just a turn of...
Holiday Cards & Last Names: A Plural vs. Possessive Primer
Fa-la-la-la-la. The most wonderful time of the year is upon us. With jingle bells jangling, the smell of our Christmas tree wafting through the family room, holiday tunes playing from our Amazon Alexa and the hustle and bustle that ushers in Tis’ the Season, I’m in...
A Creative Brief Is A Necessary Building Block
When you think of a creative brief, what does that conjure up for you? Most associate the term with graphic designers and branding/ad agencies. Thorough creative briefs are also vital documents for any copywriter on every project they work on; it doesn't have to...
Call Me a Chameleon
For many copywriters, adopting another individual's or business’s brand voice can be challenging but it is an essential skill for what we are tasked to do. I have written for other people for nearly two decades now and I have heard various iterations of "You...
What Type of Reader Are You?
Rarely do people read content from beginning to end. As a current population, our news, social media, and communications are consumed mostly in the form of soundbites. It is a rare reader that takes the time to read verbatim. From the moment we awake each morning, ...
Know Your Company’s Story
You would be truly amazed at how infrequently the clients I write for can fully articulate their company’s story. No joke, maybe 2 out of 10 can share why their business is in existence. It shouldn’t be a question that stumps my clients and yet when I send out...
What’s Your Hook?
Brand awareness is a hugely sought-after commodity. Earning the attention of an audience is one of the most challenging jobs in branding and marketing. Every day, we are bombarded with emails, notifications, updates, messages, and social media posts, with all of them...
SEO: What’s All the Fuss About?
If I’m being completely honest, as a writer, the fact that there is so much emphasis on SEO (search engine optimization) these days really bugs me. Why? As a writer, my job is to sit down, research and architect out whatever topic or project I’ve...